Providing a platform for local style while supporting a worthy cause has created a win-win scenario for SPAR Eastern Cape’s sponsorship of the annual Nelson Mandela Bay fashion show.
In September, designer Jason Kieck unveiled the Desert Nights Fashion Extravaganza, highlighting the role played by the Igazi Foundation.
Outlining the theme, Kieck says the desert is a seemingly harsh void with not much to offer.
“But within that void is beauty and hope and even respite from the harshness that is so apparent,” he says.
“This is directly related to the life of a cancer patient and the work that the people of foundations like Igazi do to help those fighting cancer, offering hope, beauty and respite from the harshness of life.”
The Igazi Foundation is an Eastern Cape non-governmental organisation aimed at combating blood diseases by improving haematological services in a wide range of areas.
SPAR EC sponsorships and events manager Alan Stapleton says the show has become one of the “must-do events in Port Elizabeth”.
“The class, splendour and beauty of Jason’s designs are an obvious attraction,” he says.
“Having a local designer ties in with what SPAR wants to achieve via our Choose Local preference.
“The show is always different and an important part of our calendar because it embodies our values of family, entrepreneurship, passion and excellence, while giving back to the community.
“The Igazi Foundation has made a significant impact in changing the lives of cancer sufferers in our region and spreading education of early diagnosis into the rural areas.”
Stapleton feels the show, which raised nearly R400 000, is important in demonstrating what Nelson Mandela Bay can deliver.
“It is essential for our community to have a show which stands up and can be compared favourably with anything that is done in South Africa,” he says.